One of the biggest adopters of technology, the hospitality industry is once again transforming its tech stack to keep up with changing guest behavior.
In the not too distant future, the digital boom has reset the way hotels market themselves. But long before that, hoteliers have always been early adopters of new technologies in an effort to delight their guests.
Now, an industry impacted by the pandemic has once again turned to technology to ensure it is able to meet the transformative needs of customers. Check out these hotel technology trends below and consider which ones are right for your business.
1) Digital Conferencing Wi-Fi Reviews
Previously, Wi-Fi was considered equipment. Now it is a necessity. Living in a pandemic has brought people closer to technology, and access to fast, reliable internet is becoming the minimum standard for a good customer experience. For many properties, this may mean an overhaul of their Wi-Fi infrastructure to ensure a seamless online experience.
An advanced Wi-Fi system is also needed to meet the audiovisual needs of digital conferencing – the next big thing in business conferencing – and to run smart devices in the room.
2) Integrated property management systems
It is expected that more hotels will adopt unified property management systems to help automate day-to-day operations and administrative tasks in a property.
For guests, this means a more intuitive experience to easily find and book their ideal stay, immediately seeing its location, detailed description and availability. This way, the booking process should only take a few clicks from start to finish. And if a guest leaves a review about their stay when checking out of the hotel, for example, the right people need to respond and recognize that type of communication.
3) Smart room technology
On-demand convenience dominates our lives, and guests expect this level of convenience from their hotel experience as well. This demand has exploded further during the pandemic where daily life has become more digitally bound than ever before.
Properties are addressing this need to be digitally smarter through streaming, voice activation, in-room tablets, smart keys, food ordering technology, and more.
4) Go contactless
Being closely linked with smart technology provides a contactless customer experience – a result of the pandemic. From check-in to check-out, the less human interaction, the better. Mobile apps for check-in/check-out, digital keys and voice control of devices are becoming increasingly common. In 2022, their use is expected to grow.
5) Migration to the cloud and SaaS boom
Investing in cloud infrastructure for IT needs might not seem so impactful at first glance, but it’s actually one of the best investments you can make for back office efficiency. It also reduces the cost of acquiring technology over time, not to mention performance gains and on-the-go availability of key software systems.
Along with this shift to cloud services comes a boom in hotel technology services in recent years. Companies like STAAH provide a seamless cross-platform experience, from OTAs to reservation and property management system, online review management and revenue management. This boom is here to stay. Expect more integrated platforms from cloud-based SaaS companies.
6) Interactions with social networks
Almost every guest carries a smartphone these days. This has enabled many hoteliers to use social media apps for location-based check-ins, collecting online guest feedback, room service, and general guest communications. Social media messaging services such as WhatsApp and instagram or Facebook Messenger are especially handy for communicating with guests.
Technology has become an essential component of customer service. By offering your guests exceptional service and unparalleled accommodations, furnished with all the latest technologyyou can significantly increase the number of customers who choose your hotel to live and improve customer loyalty.
The right technology has also become essential for improving administrative tasks, increasing staff satisfaction and increasing revenue.
Contact our team to find out how STAH can get you started on your 2022 technology improvement goals to increase your guest acquisition and revenue