Technology trends

Dubai CommerCity showcases its incorporation of the latest tech trends at Seamless Middle East

  • E-commerce sales in the MENA region are expected to reach around $50 billion this year, a 163% increase in just 5 years
  • Representatives from Dubai CommerCity highlighted the latest trends in the e-commerce and retail industry, as well as the importance of a free zone

Dubai, United Arab Emirates: As part of its participation in Seamless Middle East 2022 as a partner and exhibitor, Dubai CommerCity, the region’s first and leading e-commerce free zone, highlighted its integration of the latest technological trends into its services. The free zone ensures the adoption of cutting-edge technologies to facilitate the process of establishing new e-commerce businesses and driving industry growth.

As part of Seamless 2022, representatives from Dubai CommerCity, part of the Dubai Integrated Economic Zones Authority (DIEZ), and a joint venture with property developer Wasl, gave keynote presentations and took part in interesting round tables.

As part of its keynote on the advantages of setting up an e-commerce activity in a free zone, Abdulrahman Shaheen, Senior Vice President of Operations at Dubai CommerCity, spoke about the importance of Blockchain in enabling smooth commerce, highlighting Dubai CommerCity’s collaboration with Dubai Customs to launch the Free Zone’s own blockchain node. The blockchain node will be offered to Dubai CommerCity tenants, significantly reducing their cost of implementation and enabling them to leverage operational efficiencies.

Shaheen said, “Blockchain integration brings major benefits to our customers including reduced cost for e-commerce, allowing import of goods to local market from free zone, automated declaration, reduced fees , easy return of goods, automated duty refunds, an integrated and consistent transit process and reduced documentation. »

Shaheen explained how a free zone could benefit a business by bringing it closer to the customer and facilitating reverse logistics and market execution. Shaheen pointed out that 80% of items purchased in the Middle East are shipped across the border. He also highlighted the significant growth in the e-commerce industry, where e-commerce sales in the Middle East and North Africa (MENA) region are expected to reach around $50 billion this year, a 163% increase in just 5 years.

Mitch Bittermann, Senior Vice President of Commercials at Dubai CommerCity, gave a presentation entitled “Global retail and e-commerce trends and their adaptability to the Middle East”. According to Bittermann, some of the most important e-commerce trends include conversational commerce, super apps and the metaverse. Additionally, some retail trends include beacon technology, digital experience mall, contactless shopping, micro fulfillment centers in malls, among others.

On day two on Seamless Middle East, Rashed Al Mulla, Senior Director of Marketing and Communications at Dubai CommerCity, will discuss the key factors that will guide businesses on how to build trust in the market.

Taking place from May 31 to June 1, Seamless Middle East 2022 brings together hundreds of representatives from startups, innovators, and business leaders across fintech, e-commerce, and retail.


About Dubai CommerCity

Dubai CommerCity is the first and leading free zone dedicated exclusively to e-commerce. With an area of ​​2.1 million square feet and an investment of approximately $1 billion, it is specially designed to support new and existing e-commerce businesses in the MENA region.

Dubai CommerCity is divided into three clusters, each with its innovative design. The Business Cluster is home to modern landscaped buildings with high-end Grade A offices; the logistics cluster, which consists of state-of-the-art dedicated, multi-client warehouse units with scalable à la carte pricing models; and the social cluster is home to restaurants, cafes, showrooms and events.

In addition to offices and warehouses, Dubai CommerCity can offer a complete turnkey solution of one-stop e-commerce support and services to enable brands and retailers to set up and launch an online store in such a short time. and optimal as possible, something that is now a priority due to the ongoing pandemic and the growing growth of customers turning to buying online.