Hisense Propels Tech Industry to New Height, Jointly Releases Latest Key Industry Figures with GfK and Ipsos

QINGDAO, China, March 29, 2022 /CNW/ — Enabled March 29Hisense unveiled the latest report jointly announced with GfK and Ipsos during Hisense 2021 Press conference with key brand personalities. Key figures showed that global consumer demand for home appliances hit an all-time high in 2021 under the influence of the epidemic, which led to a 13% year-on-year growth in the home appliance market, while Hisense’s home appliance sales increased by more than 30%. In addition, Hisense’s brand awareness ranked among the best in multiple categories globally and strongly demonstrated the competitive leadership position of the global technology industry.

Sales and brand awareness of Hisense dominate the global market

According to GfK, in 2021, 16% of consumers upgraded their home appliances, leading to an increase in global home appliance sales of 13% and TV sales of 6%, reaching record growth rates. Meanwhile, Hisense’s market growth outside the PRC exceeds 30%, with 8% market share in the TV industry. Besides, Norbert HerzogGlobal Strategic Insights Head of GfK SE, believes that premiumization has become a consumer trend in the market.

In recent years, Hisense has continued to focus on high-end industries and globalization strategies, successfully provided qualified products and excellent services to global consumers, led Hisense to achieve greater success in sales and brand awareness.

According to Ipsos research data for 2019-2021, Hisense brand equity increased 54% in three years, and Hisense brand awareness in 2B businesses such as smart city, transportation and healthcare ranked among the best in the industry. This means that global awareness of the Hisense brand has seen phenomenal growth while driving increased sales. In 2021, Hisense TV sales in United States, Mexicoand major Western European markets such as the UK, Franceand Germany increased by more than 30% year-on-year, and Hisense laser TV sales in overseas markets outside the PRC increased by 279% year-on-year.

Globalization and development of high-end technologies to ensure the success of the brand

Hisense Vice President of International Marketing jerry liu said, “Hisense’s dedication to technology has never changed over the years; we constantly insist on R&D to create premium products for global consumers.” Through continued branding and premium product efforts, Hisense expects its flagship ULED TV to achieve premium sales growth of more than 40% year-on-year; Laser TV will grow doubled.

In terms of retail layout, Hisense will establish nearly 100 high-end flagship stores globally; more R&D centers will be built United States and Japanincreasing investment in overall development to improve production, distribution and sales layout

In the future, Hisense will continuously pursue R&D in the field of technology to bring a premium product and premium lifestyle to consumers, and become a trusted technology brand around the world.