The explosion in the use of smart gazettes to drive the growth of the photo merchandising market. The Asia-Pacific region will witness the highest growth during the forecast period. Walgreens, Shutterfly, Hewlett Packard Enterprise Development, Hallmark Cards and Eastman Kodak Company, etc. some of the players listed in the report.
/EIN News/ — Dallas Texas, Aug. 17, 2022 (GLOBE NEWSWIRE) — The approximate market value of Photo Merchandising Market is expected to reach US$540 million by 2029.
Electronic marketplaces have become increasingly popular for all types of organizations in maintaining businesses. This popularity has grown due to its benefits such as strengthened customer relationships, improved operational efficiency, reduced total costs and sustainable competitive advantages. Photo merchandising is one such popular marketing strategy to support businesses in e-marketplaces as well as retail stores. It has become a reliable, robust and easy to use platform to attract various customers. Photo merchandising was initially used by popular brands, but it is also being used by small businesses, which is expanding its reach day by day.
Today, market players believe that photo merchandising has successfully become an important competitive advantage for current business models. Thus, photo merchandising has gained importance in the market in recent years.
The main goal of photo merchandising is to maximize efficiency by creating a pleasant shopping environment. Companies that implement photo merchandising focus on effectively organizing merchandise in-store or online to differentiate the brand to increase sales. Important factors such as store facade, store window, logo, color, layout, fixtures, etc. are worked.
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Scope of the Global Photo Merchandising Market:
|Market size in 2029||$540 million|
|Segment covered||Type, print device type, end use application, product type, regions|
|Type Covered||Digital printing and film printing|
|End-use application covered||Retail, online stores, instant kiosk and over-the-counter|
|Type of product covered||Calendars, cards, mugs, photo books, photo gifts, prints, t-shirts, wall decor and more|
|Regions covered||North America, Europe, Asia-Pacific, Middle East and Africa, South America|
|Profiled Key Players||American Greetings Corporation, Bay Photo Inc. (Circle Graphics Inc.), Card Factory, Compress NV, Digitalab Ltd., Eastman Kodak Company, Hallmark Cards Inc., Hewlett Packard Enterprise Development LP, Shutterfly Inc. and Walgreens Co. (Walgreens Boots Alliance Inc.)|
Influential factors that have expanded the reach of photo merchandising globally are improving living standards, increasing competition, increasing purchasing power, technological developments, changes in customer buying behavior and innovation. The main businesses that implement photo merchandising areas are clothing stores, electronics stores, shoe stores, e-commerce websites, hotels and restaurants, shopping malls, etc.
The main benefits of photo merchandising are increased brand awareness and a better ability to attract customers. More importantly, it stimulates consumers’ exploration of in-store merchandise and has a greater impact on consumers’ brand attitude and purchase intent. The photo merchandising market is growing rapidly as it contributes to retail brand strategy and improves customer behavior towards the brand, eventually improving revenue. These forces have collectively influenced the skyrocketing growth of the global photo merchandising market which is expected to reach a significant level of growth during the forecast years 2022-2029. The approximate market value predicted by recent studies is US$540 million by 2029.
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Despite overwhelming growth in the global photo merchandising market over the past few years, the global photo merchandising is facing some challenges which are impacting the market performance. Photo merchandising is an expensive and time-consuming process, retailers and manufacturers need experts who show a lot of creativity and ideation. Moreover, the process takes time. These are key factors hindering the growth of the market. Nevertheless, photo merchandising helps market players to differentiate their brand from competitors and create a favorable brand attitude among customers, positively influencing purchase intentions. Interestingly, today, photo merchandising is attracting more and more attention, as customers prefer visual information to textual information. These are major contributing forces that are expected to act as a growth opportunity for the global photo merchandising market.
Key players in the global photo merchandising market include Walgreens, Shutterfly, Hewlett Packard Enterprise Development, Hallmark Cards, Eastman Kodak Company, Digitalab, Cimpress NV, Card Factory, Bay Photo, and American Greetings Corporation, among others. They are leading companies that provide end-to-end photo merchandising services in all geographies. These companies provide services ranging from in-store space design, printing to exhibition displays.
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Main points of the table of contents:
2. Research methodology
3. Market Outlook
4. Photo Merchandising Market by Print Type, 2021-2028 (USD Million)
5. Photo merchandising market by device used, 2021-2028 (USD Million)
6. Photo Merchandising Market by Distribution Channel, 2021-2028 (USD Million)
7. Photo Merchandising Market by Product Type, 2021-2028 (USD Million)
8. Photo Merchandising Market by Region 2021-2028 (USD Million)
9. Competitive landscape
10. Company Profiles
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