Technology industry

Research highlights potential of Irish immersive technology industry

The sector is currently worth 43 million euros and has significant growth potential


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A new report has revealed that 63% of businesses in Ireland’s immersive technology sector expect growth over the next 12 months. The sector, which has significant potential for future growth, is currently worth more than 43 million euros.

Titled “The Irish Immersive Economy”, the report revealed that there are many opportunities for Irish immersive tech companies to excel globally, with 80% of Irish immersive companies exporting to Europe and the UK. international.

Investments in the sector are also robust, with the majority of organizations surveyed confident that they will make a major investment (22.2%) or explore new applications (40.5%), and another 18.5% see an opportunity to invest in the next 12 months.

Commissioned by Immersive Technologies Skillnet, Animation Skillnet and Screen Skillnet, all promoted by the Dublin Business lnnovation Center (DBIC), the report outlines Ireland’s current capacity and capabilities in immersive technology.

The report also explored the most critical obstacles to the growth of the sector and highlighted that significant strategic support is needed to take advantage of these new opportunities. The top five barriers to industry growth are shortages of talent (44.9%), funding (44.1%), knowledge (31.5%) and time (31.5%), as well as the absence of an ecosystem (29.9%).

Sectors where immersive technologies find the widest application include education and research, software development, training and skills.

Real impact

It also showed the real impact of immersive technologies and the benefits they can bring to Irish businesses and citizens.

BioPharmaChem Skillnet recently collaborated with TU Dublin to develop a VR program called Powder Handling for Pharma Manufacturing. Using virtual reality, the program allows participants to learn the essentials of powder handling – a critical process in pharmaceutical manufacturing – in a low-risk environment – ​​dramatically reducing training costs as workers virtually perform activities in a simulated environment.

Immersive technology is also helping many organizations that are unlikely to revert to a full “desktop-only” model. MeetingRoom has designed a secure and scalable end-to-end enterprise VR solution to encourage collaboration where people can’t be in the same room together, which is especially useful for sessions that don’t work out well. standard video calls, such as workshops, brainstorms, site visits and audits.

“Immersive technologies have evolved rapidly in recent years,” said Tracey Donnery, executive director of Skillnet Ireland. “For Ireland to be a global leader in this space, we need to ensure that the immersive technology talent base not only reflects current business demands, but also the challenges of future growth in existing and new markets. To realize our potential in this space, it will be essential to develop a strong skills and talent pipeline, a world-class research and development framework and business supports relevant to start-ups and the scaling of existing businesses.

Susan Talbot, Network Manager, Immersive Technologies Skillnet, said: “This much-needed body of work not only gives us a foundation for future research around the Irish immersive ecosystem, but will also help align thinking and help decision makers. keys to moving forward. From the network’s perspective, the recommendations will ensure an ongoing industry-led approach to building Ireland’s immersive talent pool. »

“This important report was commissioned to better understand the emerging immersive technology ecosystem and talent needs in Ireland,” said Camille Donegan, Director of Eirmersive and Creative Director of Solas VR. “It responds to a growing demand from the industry itself to articulate Ireland’s unique voice and contribution to the domestic and global market for immersive technologies. The report will also help inform key government stakeholders on how they can go further to meet the needs of this emerging sector. »

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