Technology trends

Tech trends promote flexible work habits

Samsung Ireland Ide O’Brien discusses the increased use of technology to facilitate new flexible working habits in Ireland.

As we leave the peak of the pandemic, it is clear that the way we work has irrevocably changed. Technology has been at the forefront of this change, allowing people to work more flexibly than ever before.

The technological advancements we have seen over the past two years have been staggering. They enabled workers to adapt once the pandemic hit but also, as our habits have changed, technology has evolved with us. Our new needs for flexible working are being met with great innovation at record speeds.

Samsung recently conducted research into these new flexible working habits, with a survey of 554 Irish adults. Almost half of respondents (46%) said they couldn’t work without their smartphone. The accelerated reliance on smartphones for work has created an increased demand for technologies that enable flexible working.

Galaxy Z Fold3 came to market last year and features new productive work features and a large 7.6-inch screen, giving users the ability to use more apps at once and overall improving their experience on smartphones.

It has been revealed that one in nine Irish adults are more likely to work on the move since the pandemic. As commutes to offices return, there’s been an increase in checking email, watching our favorite TV shows on the go, or making phone calls when you’re out of the office.

Leading the study was demand for reliable Wi-Fi, with three out of four people in the survey sample saying they need a stable connection for work. We have seen progress in this area with the National Broadband program, but also with the acceleration of 5G across the country. All of Samsung’s latest smartphones are 5G-enabled and can hopefully help people in more rural parts of the country work and play with a stable connection.

Flexible working has become more important as we emerge from the pandemic, such as the increased demand for flexible start times and a more flexible approach to office or home days. According to the study, more than half (56%) of respondents want to either adopt a hybrid work model or work more flexibly.

It is interesting to see that the attitude towards the return to power differs according to the generations. Only 5% of 18-24 year olds want to return to the office full-time, with 81% wanting to adopt a hybrid model. This sentiment is important for companies looking to hire new talent.

Employers will be asked to provide more flexible work opportunities, and the way to support this is technology. Factors to consider include security, connectivity, and productivity. A powerful technological device can help meet these challenges and keep employers safe.

+ Ide O’Brien (pictured) is MX Marketing Manager at Samsung Ireland. (Photo: Steve Weldon)