Technology trends

The Six Essential Pure Storage Tech Trends to Watch in 2022

GUEST NOTE: While 2020 and 2021 were marked by COVID-19, 2022 is set to be a year of recovery with organizations settling into new ways of working.

Vaccines have meant the world has started to cautiously reopen, meaning some normality could return in the form of face-to-face meetings and business travel. However, most companies are likely to retain remote and hybrid working practices. This will lead to a number of trends in 2022 that companies need to position themselves on to capitalize on their continued success.

Businesses have been under enormous pressure over the past two years to find new ways of working. This brought technology and digital transformation to the forefront as many organizations discovered that their legacy systems did not support remote and hybrid working. This focus on technology will continue into 2022 as companies seek to move beyond the status quo to find competitive advantage.

Pure Storage has identified six key trends for 2022:

1. Talent War

The skills shortage is nothing new, and as the economy continues to recover, finding skilled workers is likely to become even more difficult. Workers are now demanding more flexibility, a dynamic work culture and good environmental, social and governance (ESG) practices. The main areas where the skills shortage is likely to be felt are containers, data analysis and security.

2. Containers

Containers and Kubernetes are changing the way applications are built and run. Because they introduce efficiency, they are likely to become even more popular in 2022. For example, the number of Kubernetes application-focused startups in the security space will grow in line with the focus on vulnerability management and reporting capabilities.

3. Modern data protection

Information security has always been important, but the last two years of working remotely have highlighted this. Attacks are on the rise, and ransomware attacks in particular are costing businesses dearly. Keeping immutable copies of data and being able to quickly restore that data in the event of a ransomware attack is absolutely essential, especially as governments discourage ransom payments. Additionally, it will see the rise of a “trust infrastructure” capable of resolving identity issues through the use of immutable technologies such as blockchains and security certificates.

4. Cloud

The cloud has exploded as organizations need anytime, anywhere access to systems. Organizations are adopting cloud operating models everywhere, even on premises. This allows them to automate operations, creating a flexible infrastructure that provides on-demand access to data services. This is likely to increase, with more automation and orchestration tools to allow organizations to deploy cloud operating models seamlessly. Subscription and as-a-service models will also increase as organizations seek speed, resilience, and simplicity.

5. Sustainability

Organizations have a strong focus on environmental, social and governance (ESG) practices, and many governments will pressure organizations to do so. This will see companies invest in technologies that consume less power, such as flash storage.

6. The edge

The Internet of Things (IoT), facilitated by 5G, will mean that more data will be generated and collected at the edge. This will require a robust distributed computing infrastructure that can manage and protect data centrally and at the edge. This includes large volumes of unstructured data collected through IoT sensors. In turn, this will drive a transition to Web 3.0 based on edge computing, decentralized data networks and artificial intelligence (AI). This will allow distributed users and machines to interact with data using peer-to-peer networks without the need for third parties, transferring data ownership to an open, trustless, and permissionless framework.

“Organizations have raced to keep up over the past couple of years and could be forgiven for dealing with some change fatigue. The trends likely to continue into 2022 are not new; however, they will have a significant effect on businesses, so it is important to be aware of their evolution. Companies need to work with trusted partners to understand how they can leverage these trends to drive growth in 2022 and beyond,” Jobbins concluded.


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